TikTok
Global Sports Operations
Global sports campaigns across search, content hubs, and notifications.
My contribution
- Own campaign scope, timelines, and launch coordination.
- Coordinate assets and approvals across partnerships, search, design, and regional teams.
- Select publisher and athlete content for amplification and deliver targeted notifications.
- Support new sports formats and test AI assisted content selection.
Selected work
Global campaign workstreams
Set up the people, assets, deadlines, and approvals behind sports activations. NASCAR campaign coordination is one example within a broader portfolio.
Live content and notifications
Publisher and athlete amplification, including World Cup content workflows, alongside audience notification delivery and troubleshooting.
Sports meets scripted storytelling
Helped deliver a Chicago Cubs drama miniseries through search and a content hub, bringing a new storytelling format into a sports campaign.
Better content selection
Collaborate with teammates to test and refine AI assisted filtering of sports videos suitable for amplification.
Collaborators
Sports partnerships, search, design, content, and regional operations teams.