TikTok
Content Delivery Associate · Global Sports Operations
I coordinate global teams and configure the experiences behind sports campaigns, from search hubs for fans to programs that reward creators for posting sports content.
My contribution
Kick off assigned campaigns with partnerships, search, design, technical, and regional teams. Coordinate responsibilities, assets, approvals, and launch timing across markets.
Work with Search on relevant queries and configure campaign hubs with event information, selected videos, and official accounts. Program event detail pages with schedules and broadcaster links.
Set up creator campaign pages with program details, rewards, video examples, and approved legal terms for opt-in. Coordinate with creator content teams throughout delivery.
Maintain weekly participation reports, refine audience selection with other program leads, and work with technical teams to resolve launch and delivery issues.
Selected work
Search hubs
Bring event information, selected videos, and official accounts into relevant search results. Coordinate with Search on which queries should display the campaign experience.
Event detail pages
Program dedicated pages with event schedules, related accounts, and official content. Coordinate broadcaster links and launch timing with partner and regional teams.
Creator reward programs
Build campaign pages that explain what to post, available rewards, and participation terms. Track participation and coordinate delivery with creator content teams.
Reporting and issue resolution
Update weekly sports program reports, work across program teams on audience selection, and escalate technical issues through resolution.
AI tool testing
Test and critique AI assisted video selection with technical teams, providing feedback to refine how content is identified for wider distribution.
Collaborators
Partnerships, search, design, technical teams, creator content teams, and regional operations.