Work
Storytelling and creative strategy for tech companies—turning complex products into compelling narratives.
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Meta
Content Marketing Coordinator II
October 2025 – Present
Lead narrative strategy for Horizon's developer ecosystem, crafting blog posts, case studies, and developer spotlights that educate and inspire VR creators while driving adoption of new Horizon Worlds features.
Snap Inc.
Trend Producer
March 2025 – October 2025
Managed a daily curation pipeline of 1,000+ creator submissions for Snapchat Spotlight, using performance data to inform content picks and strategy.
Phony Content
Content Manager
May 2024 – March 2025
Oversaw the production of 50+ scripted Snapchat stories, working closely with writers, editors, and designers. Streamlined workflows to improve story pacing, tone, and consistency—delivering highly engaging mobile content at scale.
StockX
Brand Creative Production (Freelance)
September 2021 & December 2024
Coordinated multiple lifestyle photo and video shoots for major campaigns, ensuring seamless execution across creative teams. Authored the 2024 Core Insights Report, a culture-driven analysis of Gen Z trends that informed StockX's 2025 marketing strategy.
Collider
SEO Content Writer
August 2022 – October 2022
Wrote SEO-driven articles on entertainment and gaming, boosting organic web traffic by ~15% in two months.
Cappuccino Man
Copywriter (Project)
March 2024
Developed and executed an email marketing campaign for a D2C coffee brand, creating compelling copy that increased customer engagement while maintaining a consistent brand voice.