Selected Work
A curated collection of projects spanning content strategy, editorial leadership, and emerging culture trends.
NUX Project
Developed personalized onboarding content flows that guide new users through Snapchat's features while showcasing high-performing UGC from creators that resonates with teen audiences (13-17), balancing algorithmic signals with human editorial input.
Key Metrics
13–17 teen audience
300+ pieces per cohort
Diverse creators
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New User Experience (NUX)
Designed personalized onboarding content flows that guide new users through Snapchat's features while showcasing high-performing UGC from creators that resonates with teen audiences (13-17).
Snap Feed Curation
Developed editorial standards for the AI-powered Spotlight feed, focusing on user-generated content discovery and engagement, helping surface the most relevant creator content during critical first-week user journeys.
Onboarding Optimization
Created personalized content recommendations for each new user segment, balancing algorithmic signals with human editorial oversight to improve retention metrics and drive meaningful engagement with the platform's social and creative features.
Say It in a Snap
Curated authentic user content for Snap's high-profile Times Square campaign, selecting standout user-generated content that showcased the platform's authentic creative community across outdoor media placements.
Key Metrics
500K+ daily impressions
Featured in NYC subway
Boosted Content Initiative
Collaborated with data science and product teams to develop an internal system for identifying promising creator content, increasing visibility for emerging voices and improving monetization opportunities across the platform.
Key Metrics
1M+ monetized creators
Data-driven programming
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Data Science Collaboration
Partnered with Snap's data science team to translate technical findings into actionable editorial strategies, bridging the gap between complex algorithms and practical content guidance for the platform's 1M+ monetized creators.
Content Discovery System
Developed a comprehensive documentation system that standardized how high-potential content was identified, scored, and surfaced across the platform, enhancing creator discoverability and engagement metrics.
Creator Success Tools
Built a custom web application using Cursor IDE that visualized creator performance data and provided tailored recommendations to improve content engagement, monetization, and audience growth.
Core Insights Research
Authored a comprehensive trend report identifying key cultural figures, digital behaviors, and emerging subcultures that shaped StockX's 2025 brand strategy and campaign planning.
Key Metrics
18–25 male demo
LA & NYC markets
2025 campaign planning
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Trend Report Excerpt
Strategic analysis of Gen Z consumer behavior in key markets — exclusive preview of full research report
Campaign Shoot Highlights
Coordinated production logistics across multiple high-profile campaign shoots, managing talent schedules, location details, and digital asset organization while supporting the creative direction team.
Key Metrics
10M+ cross-platform impressions
3 major campaigns
Tiny Texts
Created compelling short-form narratives for the Tiny Texts brand on Snapchat, developing editorial systems to ensure consistent voice and quality across a rotating writing team.
Key Metrics
7.89M+ avg. views/story
35–45% SPV
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Film & TV SEO Features
Produced SEO-optimized articles on film and television while maintaining editorial quality, balancing keyword strategy with compelling storytelling in a fast-paced newsroom environment.
Key Metrics
15%+ organic traffic growth
High reader retention
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