Storytelling and creative strategy in tech.

Content strategist working on storytelling and creative strategy. I help turn complex ideas into clear narratives that drive measurable results.

At Meta, I lead narrative strategy for Horizon's developer ecosystem, managing an end-to-end editorial pipeline that has produced 10+ major pieces, including a four-part Go-To-Market guide series and a six-part builder story spotlight series. These stories showcase diverse creator journeys, from entrepreneurial crowdfunding campaigns to first-time creators building top-ranked worlds. Each piece educates and inspires VR developers while driving adoption of Horizon Worlds features.

Previously at Snap Inc., I curated content for Spotlight, managing a daily pipeline of 1,000+ creator submissions and collaborating with product and data science teams to launch trend-driven initiatives. At Phony Content, I produced 50+ viral Snapchat stories that generated 4M+ views and 40K+ new followers, achieving a 90% viewership boost. I also contributed to trend research at StockX that informed the company's 2025 marketing strategy.

I build creative strategies that help ideas connect with people by combining storytelling with data analysis to create content that drives engagement and measurable impact.