About Me
I'm a content strategist and trend curator with expertise in digital storytelling, editorial planning, and platform growth strategies. Currently at Snap Inc., I work at the intersection of product development, data analysis, and content strategy to create compelling user experiences that drive engagement and retention.
My approach combines deep analytical thinking with creative problem-solving. I specialize in translating data insights into actionable content strategies, building editorial systems that scale, and developing frameworks that support emerging creators.
Core Skills
Content Strategy
Developing comprehensive content plans aligned with product goals and audience needs.
Data Analysis
Translating complex metrics into practical content optimizations and user experience improvements.
Editorial Systems
Building scalable frameworks for content curation, creation, and distribution.
Trend Forecasting
Identifying emerging cultural trends and audience preferences to inform content strategy.
Technical Proficiencies
Analytics Tools
Amplitude, Google Analytics, Looker
Visualization
Tableau, D3.js, Figma
Workflow
Asana, Notion, Jira
Content Systems
Contentful, WordPress, Airtable
Education
Loyola Marymount University
B.A. English & Screenwriting
September 2019 - August 2023