A strategist who blends storytelling with systems.

I'm a content and marketing strategist focused on the intersection of creativity and technology.

At Meta, I support the Horizon Developer Ecosystem team by helping produce and organize developer stories, highlighting how builders and studios are creating for Horizon Worlds and Horizon Store.

Before that, I worked at Snap Inc. as a Trend Curator on the Spotlight team, where I played a pivotal role in daily content operations and curation for 1,000+ UGC submissions. I was the point of contact for the New User Experience (NUX) project in a target male 13–17 demographic. This meant helping inform creative decisions through editorial judgment and performance insights.

My background also includes content management for Phony Content, where I oversaw Snapchat story production, and creative coordination for StockX, where I contributed to the 2024 Core Insights Report and brand campaign shoots.

I approach every project with equal parts creativity and precision, building content systems that let great ideas scale without losing their human voice.