Snap Inc.
Trend Producer
Content programming and creator discovery for Snapchat Spotlight.
My contribution
- Reviewed more than 1,000 videos daily to select content and creators for amplification.
- Partnered with product and data teams on discovery and retention experiments.
- Curated new user experiences and sourced content for Say It in a Snap.
Selected work
Spotlight programming
A daily practice of reviewing content, reading performance signals, and choosing videos for amplification.
Creator discovery
Partnered with data teams to review emerging creators and add editorial judgment to discovery workflows.
Say It in a Snap
Sourced creator content for a brand campaign that brought Snapchat stories into public placements.
Collaborators
Editorial, product, data science, growth, and marketing teams.