Case studies showcasing strategic thinking, creative execution, and measurable results.
Led the end-to-end creation of a four-part Meta Horizon Go-To-Market guide series for developers, coordinating publication schedules and owning all copy.
Led narrative strategy and editorial oversight for a six-part builder story spotlight series on the Meta Horizon Developers Blog, showcasing diverse creator journeys and success stories in VR that drive developer engagement and platform adoption.
Curated high-quality user-generated content for Snapchat's New User Experience, creating personalized content feeds for teens (13-17) that achieved retention rates 10% higher than platform averages.
Led editorial for Snap's Times Square takeover campaign. Curated viral Snaps and collaborated with cross-functional teams.
Launched a platform initiative with Snap's data science team to surface and support emerging creators through a custom content system, influencing monetization strategy across 1M+ creators.
Contributed to StockX's Gen Z research report, analyzing consumer behavior in LA + NYC.
Supported on-set production for 3 major campaigns, managing media asset coordination and influencer logistics.
Wrote and programmed 50+ viral Snapchat stories, generating 4M+ views and 40K+ new followers while boosting viewership by 90%.
Delivered evergreen entertainment content optimized for search.