Portfolio
Detailed case studies showcasing strategic thinking, creative execution, and measurable results across platforms.
NUX Project
Developed personalized onboarding content flows that guide new users through Snapchat's features while showcasing high-performing UGC from creators that resonates with teen audiences (13-17), balancing algorithmic signals with human editorial input.
Key Metrics
Say It in a Snap
Curated authentic user content for Snap's high-profile Times Square campaign, selecting standout user-generated content that showcased the platform's authentic creative community across outdoor media placements.
Key Metrics
Boosted Content Initiative
Collaborated with data science and product teams to develop an internal system for identifying promising creator content, increasing visibility for emerging voices and improving monetization opportunities across the platform.
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Core Insights Research
Authored a comprehensive trend report identifying key cultural figures, digital behaviors, and emerging subcultures that shaped StockX's 2025 brand strategy and campaign planning.
Key Metrics
Campaign Shoot Highlights
Coordinated production logistics across multiple high-profile campaign shoots, managing talent schedules, location details, and digital asset organization while supporting the creative direction team.
Key Metrics
Tiny Texts
Created compelling short-form narratives for the Tiny Texts brand on Snapchat, developing editorial systems to ensure consistent voice and quality across a rotating writing team.
Key Metrics
Film & TV SEO Features
Produced SEO-optimized articles on film and television while maintaining editorial quality, balancing keyword strategy with compelling storytelling in a fast-paced newsroom environment.